Privacy Policy
Effective December 28, 2025
What is the Privacy Policy and what does it cover?
This Privacy Policy describes what personal information we collect, how we collect and use your personal information, who we disclose it to and why, the measures we take to protect your personal information, and the choices you may have regarding our use of your personal information. It covers our Ehko, Inc. services in the United States and any of our websites, mobile apps, and services where this Privacy Policy is posted.
What personal Information do we collect?
We may collect or receive the categories of personal information listed below, which may depend on the services you may use, as well as your device and account settings. Not all categories of personal information will be collected or received about every individual.
Basic Personal Identifiers, such as name, telephone number, physical address, email address, government-issued identifiers (e.g., national identification numbers, driver’s license numbers), and signatures.
Device and Online Identifiers, such as account login information, MAC address, IP address, cookie IDs, mobile advertising IDs, and social media information. Additional information on cookie IDs and advertising IDs in Appendix 2.
Internet and Other Network Activity Information, such as information about your browsing or search activity as well as your interactions with our websites, software, mobile applications, emails, or advertisements.
Commercial Information, such as purchase and transaction history information, details about products associated with services you receive from or through us, product reviews, travel and vacation information, and sweepstakes and contest entries.
Communications, such as the content of emails, text messages, interactions with our services, or other communications when Ehko is a party to the communications.
Demographic Information, such as age, gender, citizenship, ethnicity, date of birth, family or marital status, household income, education, professional and employment information, family health, number of children, number of cars owned, and software or virtual assets owned.
Financial Information, such as credit or debit card numbers, and financial account numbers.
Biometric Information, such as voice prints, imagery of the iris or retina, face geometry, and palm prints or fingerprints.
Geolocation, such as data about the location of your device, which may be imprecise (i.e., inferred from your device’s IP address). If you provide your consent, this data may be precise.
Sensory Information, such as audio, visual information, and other sensory information such as photographs and audio and video recordings.
Background Information, such as background checks and criminal convictions.
Inferences, such as individual preferences and characteristics. This may include inferences drawn from and related to shopping patterns and behaviors, intelligence, and aptitudes.
How do we use your personal information?
We use personal information to provide you with products and services and to operate and improve our business. For example, we use it for:
Performing services, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying your information, processing payments, providing and conducting analytics services, providing storage, or providing similar services.
Performing and providing advertising and marketing services, including targeted advertising.
To conduct auditing and monitoring of transactions and engagement, including auditing related to counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance.
Short-term, transient use, such as non-personalized advertising shown as part of your current interaction with us.
Helping to ensure security and integrity and prevent fraud.
Undertaking activities to verify or maintain the quality or safety of our services or devices and to improve, upgrade, or enhance them, such as training our AI.
Debugging to identify and repair errors.
Conducting business analysis, such as analytics, projections, identifying areas for operational improvement.
Conducting research and development, including undertaking internal research for technological development and demonstration.
Fulfilling our legal functions or obligations.
We do not engage in profiling in furtherance of decisions that produce legal or similarly significant effects concerning consumers.
To the extent we process deidentified information, we will maintain and use the information in deidentified form and will not attempt to reidentify the information unless permitted by applicable law. We use information that may be considered Sensitive Personal Information under state laws for each of the purposes described above and to make inferences about you, which we may use to promote certain products or services. Where required by law, Ehko only processes this Sensitive Personal Information with your consent.
How do we collect personal information?
We may obtain and combine personal information from different sources, types of technology, and devices. This information may be collected from various places including online and from third parties.
Provided Directly by You
When you visit us online, you may share different types of personal information with us when you engage in the activities below:
Conduct or seek to conduct a transaction online.
Create an account on one of our websites or mobile services.
Interact with various types of technologies, applications and features, including our chatbots.
Post a rating, review, or other user-generated content on one of our websites or mobile services or post a review or comment on one of our social media pages.
Participate in a promotion or survey.
Use features of our websites or mobile services that enable us, with your consent, to access the camera, microphone, or contacts on your computer or mobile device to provide you with functionality, such as voice search, scanning codes for online search. You must give us your permission before we access these features, and you can opt out of providing access to them at any time by adjusting the settings on your device.
Collected Through Automated Means
We obtain personal information about you, such as device and online identifiers and internet or other network activity information, such as when you visit our websites, use our mobile applications or services, or click on advertisements or links in emails you receive from us.
Also, depending on your device’s settings, we may collect precise geolocation information. You can control our ability to do this by adjusting the location-sharing settings on your mobile device at any time. You also may adjust your mobile device’s Bluetooth settings to disable the sharing of Bluetooth location-related data.
Obtained from External Third-Party Sources
We may obtain personal information about you from other sources to help us correct or supplement our records, improve the quality or personalization of our services, increase the appeal and relevance of advertising, and to prevent or detect fraud. We also may obtain device and browsing information from third parties for marketing purposes.
How do we share information with third parties?
We may disclose all categories of personal information described above with certain categories of third parties, as described below. All of the categories of personal information that we collect have been disclosed to other companies for a legitimate business purpose. We may disclose your personal information in the following circumstances:
Other Companies
In circumstances other than those described below, where required by applicable law, we will provide specific notice or ask for your affirmative consent.
Vendors for Business Operations: We disclose personal information about you to vendors to perform services on our behalf. These vendors include without limitation, billing and refund vendors, payment card processors, and companies that help us improve our products and services.
Direct-to-Customer Companies: We work with a number of companies that provide services directly to you, either through our services or through co-branded and other promotions. For co-branded programs, we may receive compensation for the co-branded activity. When we share your personal information with these companies, they are prohibited from using it for any purpose other than making their products or services available to you.
Advertising, Marketing, and Other Related Technology Partners: We work with various advertising, marketing, and other related technology partners so we can both market our products to you and provide advertising services to other companies.
Advertisers. These are companies that place ads through our advertising services. Advertisers may use pixels or cookies in their ads that collect information from/about you to help them understand how you respond to their ads.
Publishers. These are companies that operate the websites that you visit. We share personal information with publishers to help us serve ads to you on their websites and to help us understand how those ads perform.
Social Media Platforms. We share personal information with social media platforms that help us serve ads to you on those platforms.
Advertising Technology Providers. We work with companies that use cookies, pixels, beacons and similar technologies to tailor the ads you see using information collected about you over time, and across other participating websites and mobile services. Advertising Technology Providers include ad servers, advertising agencies, technology vendors that support media buying and selling, and research firms.
Data Technology Vendors. We work with technology providers that help us manage and automate the use of the data we collect (including personal information). These companies include, for example, technology providers that help us automate our advertising services, and identity management companies.
Measurement and Analytics Vendors. These vendors include, for example, companies that provide aggregate reporting on our website performance, and the effectiveness of our advertising campaigns and services.
Suppliers and Other Third Parties: We may offer insights and related services to companies, including our suppliers who provide us with products and services to offer directly to users online. These insights do not directly identify you and are derived by combining information from many customers. Ehko may receive payment for these insights.
Legal Requirements and Protection of Our Company and Others
We may disclose your personal information when required by law or legal process, or when we believe doing so will help to protect the safety, property, or rights of individuals or Ehko. Examples include:
Protecting the health or safety of individuals.
Identifying and addressing fraud or financial risk.
Responding to a request from law enforcement, search warrant, or other valid legal inquiry.
Responding to a court or other investigative body in the case of an alleged breach of an agreement or violation of law.
Assist with fraud prevention and potential criminal activity.
Business Transfers
If we plan to merge, sell, or reorganize our business, we may disclose your personal information, along with personal information of other customers as part of the business arrangement. (This may also include transfers of personal information made as a part of insolvency or bankruptcy proceedings). We will use reasonable measures to help ensure your information is handled in accordance with this Privacy Notice.
With Specific Notice or Your Consent
In circumstances other than those described above, we will provide specific notice or ask for your affirmative consent, as required by law, before we disclose your personal information outside of our corporate family of companies.
How can you manage your personal information?
Marketing
For marketing communications, we use an:
Opt-out standard for automated phone and text messages, and for disclosing personal information with companies to promote their products and services through direct marketing. Opt-in means we will only conduct the activity with your consent.
Opt-out standard for email, push notifications, and postal mail.
You may withdraw your consent to stop receiving marketing communications. Please communicate your marketing preference requests directly to us by:
Send an email to Legal@ehko.ai and provide the types of communications you would like to receive or not receive, and your contact information.
For email requests, it may take up to 15 days for us to process your requests. For requests related to telephone calls, text messages, push notifications, and disclosing information with your consent, it may take up to 30 days.
Regardless of your marketing communication preferences, we may still contact you for transactional or informational purposes, such as customer service, reminder or service notices, or information regarding your products or services.
Interest-Based Advertising
Interest-based ads are optimized for effectiveness based on inferences about you. Ehko adheres to Digital Advertising Alliance (DAA) self-regulatory principles for interest-based advertising (IBA). For more information about interest-based advertising, see the Advertising, Marketing, and Other Related Technology Partners section above. To adjust your preferences for interest-based advertising, follow the instructions below:
Opt out of interest-based ads on your mobile device. Mobile devices offer options for opting in or out of interest-based advertising. Please refer to your device settings and instructions for additional information.
Opt out of interest-based ads through advertising groups. You can opt out of interest-based advertising by advertisers that are part of the National Advertising Initiative or who follow the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising by clicking the links provided.
To successfully opt out of interest-based advertising, you must have cookies enabled in your web browser (see your browser’s instructions for information on cookies and how to enable them). Opting out only applies to your current web browser on your current computer. If you use multiple computers or multiple web browsers, you must opt out on each one. If you delete your browser’s saved cookies, you will need to opt out again.
You may use the Global Privacy Control (GPC) to opt out of the processing of personal information for purposes of Targeted Advertising or the sale of your personal information through the use of the GPC. If you notify us of your opt-out preferences through GPC, we will honor your request with respect to the browser or device that sends us the GPC signal, and when you log in to your account from that device, the opt-out will extend to your account as well. We will not respond to other types of “do not track” signals.
Ehko Account
You can access or update your personal information as described below.
Enter and update your own contact information and payment information, as well as contact information for your delivery recipients, by logging into your Ehko account. To change your personal information as it relates to specific services provided by Ehko business partners or vendors for business operations, use the Contact Us section below.
To delete your Ehko account, use the Contact Us section below.
You can also access or update any of the information described in the bullets above by using the Contact Us section below and including, along with your contact details, the information you would like to access or update and any requested changes.
How do we secure your personal information?
Whether you are using our websites or mobile services, we use reasonable information security measures, including physical, administrative, and technical safeguards.
How long do we keep your personal information?
We will keep the personal information we collect about you for as long as necessary to carry out the purposes set forth in this Privacy Policy or any other notice provided at the time of data collection, but no longer than as required or permitted under applicable law or internal Ehko policy. We dispose of the personal information we collect in accordance with Ehko’s retention policies and procedures.
Biometric Retention Schedule: Ehko will permanently destroy your biometric identifiers and biometric information when the first of the following occurs: (i) the initial purpose for collecting or obtaining such biometric data has been satisfied; (ii) within 3 years of your last interaction with us; or (iii) as otherwise required by applicable law.
How do we collect children’s personal information?
Our services are designed for people who are 18 years of age or older. Our services are not directed at children under the age of 13. We do not knowingly collect personal information from children under the age of 13 online. Any Ehko website or mobile service that is directed to children under the age of 13 will explicitly state that it collects information from children. In these instances, a separate privacy policy will be posted detailing the practices specific to those websites or mobile services.
Please contact us if you have concerns regarding the potential collection of your child’s information.
Links to Third-Party Services and Features
We want to improve your online experience and make it easier to discover new products and services. We may provide you with links to other online services (such as websites or social media platforms) and may include third-party features such as apps, tools, widgets, and plug-ins. We may not own or control these linked online services or third-party features, and we are not responsible for the information practices of the third parties that have ownership or control over them. In some cases, these third parties operate independently from us, which means their privacy practices are not covered in this Privacy Policy. We recommend that you review their privacy statements to learn about these third parties' privacy practices, including details of the personal information they may collect about you.
State Privacy Rights
California, Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Texas, Tennessee, Utah, and Virginia have enacted data privacy legislation.
Based on your residency, you may be able to request:
Access your personal information. You may have the right to obtain your personal data in a portable format that allows you to transmit the personal data to another entity. If you are a resident of Oregon or Minnesota, you may receive additional information regarding certain disclosures we make to third parties, which we will provide in our response to your access request.
Correct your personal information.
Delete your personal information. A request to delete personal information is subject to certain exceptions, defined by law.
Opt Out of the Processing of Your Personal Information for Purposes of Targeted Advertising.
Opt Out of the Sale or Sharing of Your Personal Information.
You may also use Global Privacy Control (GPC) to opt out of the processing of personal information for purposes of Targeted Advertising or the sale/sharing of your personal information. If you notify us of your opt-out preferences through GPC, we will honor your request with respect to the browser or device that sends us the GPC signal, and when you log in to your account from that device, the opt-out will extend to your account as well. We will not respond to other types of “do not track” signals.
If we decline to take action on one of your rights, depending on your residency, you may be able to submit an appeal if you can provide relevant information that changes the factual basis for our original or initial privacy decision.
We will not discriminate against you for exercising your rights. We will not deny you goods or services, charge different prices or rates, provide a different level of service or quality of goods, or suggest that you might receive a different price or level of quality for goods. Some services require usage of personal information to function, so compliance with your request may impact those experiences.
We may disclose personal information to third parties or process your personal information for various purposes, including targeted advertising. These kinds of disclosures may be deemed selling under certain state privacy laws. You have the right to opt-out of the sale or processing of your Personal Information for targeted advertising as described above.
Additional state privacy notices and disclosures:
See Appendix 1 for additional details regarding what pieces of personal information are sold or shared and whether those pieces of personal information are used for targeted advertising.
How Do We Verify Your Identity to Complete Your Access, Correction, and Deletion Requests?
If you request access to, or the correction or deletion of, your personal information we will verify your identity before disclosing the requested information. To do so, we may ask that you log into your account or provide us with your:
First name*, middle initial, last name*
Address*
Email address
Phone number
*Required field
When you make a request, you will be asked to answer a few questions about yourself to help us verify your identity. Third-party identification services may help us with verification to prevent disclosure of your personal information resulting from fraudulent requests. In the event more documentation is necessary to verify your identity, we will notify you directly.
What If You Cannot Verify My Identity?
If we cannot verify your identity, we will notify you, and your request(s) to access, correct, or delete your personal information will not be processed. Any requests may be denied if we have reason to believe they are fraudulent.
How Do I Submit a Request Using an Authorized Agent?
In some states, you can have authorized agents exercise some of your rights for you. If you would like an authorized agent to exercise those rights, they may use the same links described above to submit requests. We require documentation demonstrating your agent’s authority to submit requests on your behalf.
For example, a valid power of attorney or other documentation, including a letter, signed by you (the state resident) authorizing the agent to submit your requests.
How will I know if this Privacy Policy changes?
We will provide notice of significant updates, but please check our Privacy Notice periodically for changes. We’ll always post the date our Privacy Notice was last updated at the top of the Notice.
Contact Us
or
Ehko, Inc.
1621 Central Avenue, Suite 9954
Cheyenne, Wyoming 82001
Appendix 1
All of the categories of personal information, as defined in the “What Personal Information Do We Collect?” section, are used for all of the purposes described in the “How Do We Use Personal Information?” section. For additional details, please refer below.
Basic Personal Identifiers
Targeted Advertising: Yes
Shared or Sold: Yes
Vendors for Business Operations that receive data to provide services to Ehko, Inc. (such as advertising networks, analytics providers, etc.).
Business partners, including those that receive data for their own independent use and not to provide services to Ehko, Inc.
Device and Online Identifiers
Targeted Advertising: Yes
Shared or Sold: Yes
Vendors for Business Operations that receive data to provide services to Ehko, Inc. (such as advertising networks, analytics providers, etc.).
Business partners, including those that receive data for their own independent use and not to provide services to Ehko, Inc.
Internet and Other Network Activity
Targeted Advertising: Yes
Shared or Sold: Yes
Vendors for Business Operations that receive data to provide services to Ehko, Inc. (such as advertising networks, analytics providers, etc.).
Business partners, including those that receive data for their own independent use and not to provide services to Ehko, Inc.
Commercial Information
Targeted Advertising: Yes
Shared or Sold: Yes
Vendors for Business Operations that receive data to provide services to Ehko, Inc. (such as advertising networks, analytics providers, etc.).
Business partners, including those that receive data for their own independent use and not to provide services to Ehko, Inc.
Communications
Targeted Advertising: No
Shared or Sold: Yes
Vendors for Business Operations that receive data to provide services to Ehko, Inc. (such as advertising networks, analytics providers, etc.).
Business partners, including those that receive data for their own independent use and not to provide services to Ehko, Inc.
Demographic Information
Targeted Advertising: Yes
Shared or Sold: Yes
Vendors for Business Operations that receive data to provide services to Ehko, Inc. (such as advertising networks, analytics providers, etc.).
Business partners, including those that receive data for their own independent use and not to provide services to Ehko, Inc.
Financial Information
Targeted Advertising: No
Shared or Sold: Yes
Vendors for Business Operations that receive data to provide services to Ehko, Inc. (such as advertising networks, analytics providers, etc.).
Business partners, including those that receive data for their own independent use and not to provide services to Ehko, Inc.
Biometric Information
Targeted Advertising: No
Shared or Sold: Yes
Vendors for Business Operations that receive data to provide services to Ehko, Inc. (such as advertising networks, analytics providers, etc.).
Geolocation
Targeted Advertising: No
Shared or Sold: Yes
Vendors for Business Operations that receive data to provide services to Ehko, Inc. (such as advertising networks, analytics providers, etc.).
Business partners, including those that receive data for their own independent use and not to provide services to Ehko, Inc.
Sensory Information
Targeted Advertising: No
Shared or Sold: Yes
Vendors for Business Operations that receive data to provide services to Ehko, Inc. (such as advertising networks, analytics providers, etc.).
Business partners, including those that receive data for their own independent use and not to provide services to Ehko, Inc.
Background Information
Targeted Advertising: No
Shared or Sold: Yes
Vendors for Business Operations that receive data to provide services to Ehko, Inc. (such as advertising networks, analytics providers, etc.).
Business partners, including those that receive data for their own independent use and not to provide services to Ehko, Inc.
Inferences
Targeted Advertising: Yes
Shared or Sold: Yes
Vendors for Business Operations that receive data to provide services to Ehko, Inc. (such as advertising networks, analytics providers, etc.).
Business partners, including those that receive data for their own independent use and not to provide services to Ehko, Inc.
Appendix 2
Cookies and Similar Technology
Cookies are small text files placed on your device to store data that can be recalled by a web server in the domain that placed the cookie. We use cookies and similar technologies for storing and honoring your preferences and settings, enabling you to sign in, providing interest-based advertising, combating fraud, analyzing how our products perform, and fulfilling other legitimate purposes. We may use additional identifiers, such as the advertising ID described in the section below, for similar purposes.
We also use “web beacons” to help deliver cookies and gather usage and performance data. Our websites may include web beacons, cookies, or similar technologies from Ehko partners as well as third parties, such as service providers acting on our behalf.
Third party cookies may include: Social Media cookies designed to show you ads and content based on your social media profiles and activities on our websites; Analytics cookies to better understand how you and others use our websites so that we can make them better, and so the third parties can improve their own products and services; Advertising cookies to show you ads that are relevant to you; and Required cookies used to perform essential website functions.
You have a variety of tools to control the data collected by cookies, web beacons, and similar technologies. For example, you can use controls in your internet browser to limit how the websites you visit are able to use cookies and to withdraw your consent by clearing or blocking cookies.
Advertising ID
A unique advertising ID for each person using a device is generated by the device’s operating system, which app developers and advertising networks can then use for their own purposes, including providing relevant advertising in apps. When the advertising ID is enabled, both Ehko apps and third-party apps can access and use the advertising ID in much the same way that websites can access and use a unique identifier stored in a cookie. Thus, your advertising ID can be used by app developers and advertising networks to provide more relevant advertising and other personalized experiences across their apps and on the web.
The advertising ID setting does not apply to other methods of interest-based advertising delivered by Ehko or third parties, such as cookies used to provide interest-based display ads on websites. Third-party products accessed through Ehko may also deliver other forms of interest-based advertising subject to their own privacy policies.
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